Pelican People; Water Sports

With the Pelican People app, we can use predictive and real-time analytics to recommend local experiences, encourage self-improvement, and help customers get the most out of their products while building a community for the pelican water sport community.

After rethinking how we can use passive and active data to provide value to beginner and veteran users, the app re-bundles data into key ‘widgets’ like community, performance, and recommended trips. With personalized recommendations based on experience level and performance, users can make informed decisions about their kayaking routine.